Instagram carousel posts appear in the regular feed, but contain multiple images or videos in one entry. Reels live in a separate tab on your profile page, between the Instagram grid tab and the Instagram Video tab. They can be up to 60 seconds long and you can add music, graphics, and text to them. Reels are videos that appear in the main news feed but expand to be full screen when you tap them. Stories can only be 15 seconds long, but Instagram automatically slices longer videos into 15-second stories. They’re the most-watched content on Instagram. Stories are short videos that disappear from your public profile after 24 hours. They will remain public unless you delete them or make them private. Instagram Videos can be up to 60 seconds long unless they’re advertising-supported content, which can only be 15 seconds long.
These videos appear in your personal feed alongside your other posts, but they also have their own home in the Instagram Video tab. In 2021, Instagram combined standard videos that appear in your feed with IGTV to create Instagram Video. Here’s a breakdown, with ideal technical specs and the typical purpose for each.Īspect ratio: 9:16 (16:9 in landscape mode) As of 2021, Instagram offers four major categories of video posts.
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